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  1. Register your business online for extra visibility by clicking HERE. Your business will be listed on our Shop Small Maui Shop Directory on this website and promoted on our Facebook and Instagram pages. *Businesses who already registered in previous years do NOT need to re-register.

    2.Upon registering as a Registered Retailer, you will receive FREE Shop Small Maui
        Posters. Hang these posters in visible spots at your business.

    3. Download FREE online promotional materials. You may choose to register your                  business with the American Express Shop Small campaign (optional) to                                receive FREE marketing materials.


By registering your business on, you will receive FREE promotion of your business through:


  • Partners, retailers and sponsors

  • Business directory on our website

  • Social media (Facebook, Instagram)

  • Radio/Newspaper advertising

  • Info booths at community events (staffed by Maui County staff)

Maui County will promote the Shop Small Maui campaign throughout 2019, with a special marketing period for the Shopper Contest in October and November 2019.

Does it cost anything to participate? What's the catch here?

There's no catch - participation is absolutely FREE for all local businesses.

It is the County of Maui’s intent to help our locally owned businesses thrive
throughout the year. When local businesses succeed, our entire community reaps
the benefits.

For more information, please contact us HERE.

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