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Shop Local. Shop Small.


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See a list of all registered Shop Small merchants here!

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Frequently Asked Questions

For Shoppers


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FREE Promotional Program Overview

See how your business can participate in Shop Small Maui!


Register to Become

a Merchant 

(at NO cost)




Promotional flyers for your storefront.

For Businesses



Shop Local. Shop Small.

Welcome to the official Shop Small Maui page! Spearheaded by the County of Maui Mayor's Office of Economic Development, our goal is to bring attention to the importance of our friends and neighbors who are small business owners. These hardworking individuals give our island home a sense of community, and contribute to our local economy in many ways. Initiated by American Express and now adopted by many communities and governments, the SHOP SMALL campaign is a national, year-round celebration of small business owners everywhere.

3 Reasons to SHOP SMALL all year around


What’s Earned Here, Stays Here

Local shops employ local residents, which means more job opportunities and income within our community. When you SHOP SMALL instead of online, more sales tax is generated by your favorite local stores, which can then be used to improve our own community.

By shopping at independently owned small businesses, you are also supporting other local businesses such as attorneys, tax preparers, architects, printers, etc., who support our small businesses owners.


It’s a Kākou Thing

When our local businesses thrive, the entire community thrives! From hosting book groups to craft classes and free keiki events, Maui’s small businesses serve as community hubs that bring friends and family together. They also keep our economy humming by supporting local artists, food producers, and manufacturers.


Mālama Mother Earth

Shopping locally helps cut down on processing, packaging and transportation waste, leading to less pollution. Also, locally grown food is likely to contain more nutrients and have less packaging.

Man Trying App


Have a question or a concern? Fill out the form on the right and we'll get back to you as soon as possible.


Mayor's Office of Economic Development

Tokie Ogawa - Business Development Specialist


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Thank you!

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